Which McDonald's slogan appeared in the United States from 1988 to 1990?

“Good Time, Great Taste” was a McDonald's slogan used in the United States from 1988 to 1990.

The compact line distilled the promise of the preceding campaign into four memorable words. It linked the restaurant experience with enjoyment and food quality, making it suitable for television advertising, printed promotions, and other brand materials.

The slogan is frequently mixed up with “It's a Good Time for the Great Taste of McDonald's,” which was the longer American line used from 1984 to 1988. Although the wording is similar, the shorter slogan represents a separate campaign period.

McDonald's changed taglines regularly as it tested different ways to position the brand. Later slogans moved toward convenience, emotional connection, and global consistency, while this one relied on rhythm and repetition.