Which McDonald's slogan appeared in the 1971 advertising campaign famous for the phrase “You Deserve a Break Today”?

“You Deserve a Break Today” was the McDonald's slogan used in the famous 1971 advertising campaign.

The line presented a McDonald's visit as a welcome pause from daily work and household responsibilities. Its wording connected the restaurant with convenience and relaxation rather than focusing only on a particular menu item.

The campaign became one of the best-known slogans in fast-food advertising. Its success helped establish the idea that McDonald's branding could sell an emotional occasion—a break—alongside hamburgers, fries, and drinks.

The slogan is sometimes confused with later McDonald's lines, especially “I'm Lovin' It,” which launched globally in 2003. The two phrases belong to different eras: “You Deserve a Break Today” reflects early-1970s advertising, while “I'm Lovin' It” became the modern global platform.