The Big Mac became the subject of the 1970s advertising song beginning “Two all-beef patties.”
The lyric described the sandwich’s ingredients in sequence: two all-beef patties, special sauce, lettuce, cheese, pickles, onions, and a sesame-seed bun. The jingle helped consumers remember both the product name and its unusual three-part bun construction.
McDonald’s used the song in a 1974 advertising campaign. The jingle became especially memorable because it functioned like a compact ingredient list while also giving the sandwich a distinctive verbal identity. Its success helped make the Big Mac one of the most recognizable branded menu items in fast-food history.
The lyric is sometimes mistakenly attributed to the Quarter Pounder because both products are major McDonald’s hamburgers. The Quarter Pounder is defined by its patty’s pre-cooking weight, while the “two all-beef patties” jingle specifically describes the Big Mac. The wording also refers to special sauce, not a generic hamburger condiment.