The Big Mac inspired McDonald’s advertising phrase “Two all-beef patties.”
The Big Mac was created by franchisee Jim Delligatti and introduced in 1967. It used two beef patties, a middle bun section, lettuce, cheese, pickles, onions, and a special sauce, giving McDonald’s a more substantial signature sandwich.
The famous jingle later described the sandwich with the line “Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun.” That product description became one of the clearest examples of McDonald’s branding through memorably ordered words.
The Big Mac is sometimes confused with the Quarter Pounder because both are major McDonald’s hamburgers. The Quarter Pounder is named for the weight of its pre-cooked beef patty, while the Big Mac is identified by its layered construction and branded name.