Which McDonald’s mascot was styled as the mayor of McDonaldland?

Mayor McCheese was the McDonald’s mascot styled as the mayor of McDonaldland.

The character appeared as a suited figure with a large cheeseburger for a head. His title gave the fictional advertising world a civic structure and helped make McDonaldland feel like a complete community rather than a collection of unrelated mascots. Mayor McCheese appeared alongside Ronald McDonald and other characters in commercials and promotional material during the late 1960s and 1970s.

Mayor McCheese is sometimes confused with Officer Big Mac because both were burger-headed characters associated with McDonaldland. Their roles were different: Mayor McCheese represented the town’s leadership, while Officer Big Mac was presented as a law-enforcement character. McDonald’s eventually reduced its use of many McDonaldland characters as its advertising style became less character-driven.