Which McDonald’s logo designer created the modern arch-shaped “M” in 1962?

Jim Schindler created McDonald’s modern arch-shaped “M” logo in 1962.

Schindler worked for McDonald’s and combined the visual idea of the restaurant’s architectural arches into a single recognizable symbol. The result became the Golden Arches logo, one of the most widely recognized corporate marks in the world.

The logo’s development is often confused with the design of the original restaurant buildings. Architect Stanley Meston designed the early building arches, while Schindler adapted the arch imagery into the two-dimensional brand symbol used in corporate identification.

The 1962 mark established the familiar double-arch form, although McDonald’s has adjusted typography, colors, and surrounding layouts in later identity systems.