Which McDonald’s logo appeared on packaging and signs from 1962 and added a line through the arches?

The story behind the answer

The Golden Arches logo introduced in 1962 added a line through the arches.

Jim Schindler designed the 1962 logo as a stylized pair of golden arches crossed by a horizontal line. The line visually connected the two arches and helped turn the restaurant’s architectural features into a compact graphic mark suitable for signs and packaging.

This version predates the 1968 corporate-logo form commonly recognized today. The evolution shows how McDonald’s moved from building-specific design elements toward a standardized identity that could work in many formats.

The 1962 mark is sometimes confused with the later standalone golden “M.” Both derive from the arches, but the earlier version is distinguished by the horizontal bar crossing them. Branding timelines often list the 1962 and 1968 designs separately.

Source: Wikipedia · fact-checked Oct. 2026

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