Which McDonald’s jingle begins with the words “Two all-beef patties, special sauce”?

The story behind the answer

The “Big Mac jingle” begins with the words “Two all-beef patties, special sauce.”

The short advertising jingle lists the Big Mac’s ingredients in a memorable sequence: two all-beef patties, special sauce, lettuce, cheese, pickles, onions, and a sesame-seed bun. Its compact wording made the product’s construction easy for audiences to remember and repeat.

The jingle became one of McDonald’s most successful pieces of product branding because it transformed a menu description into a recognizable verbal signature. It was tied specifically to the Big Mac rather than to McDonald’s overall corporate slogan.

People sometimes remember the line as a general McDonald’s theme song, but it identifies one sandwich. The Big Mac itself had already become an important branded menu item, and the ingredient rhyme strengthened its distinct identity in advertising and popular culture.

Source: Wikipedia · fact-checked Oct. 2026

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