Which McDonald's character was the chain's hamburger-headed mayor in McDonaldland?

Mayor McCheese was McDonald's hamburger-headed mayor in the fictional world of McDonaldland.

The character had a large cheeseburger for a head and appeared in McDonald's advertising alongside characters such as Ronald McDonald, the Hamburglar, and Grimace. His mayoral role made him a distinctive part of the fantasy setting used to promote the restaurant to children.

McDonaldland advertising presented the characters as residents of a shared branded universe. This approach helped McDonald's connect its food, restaurant imagery, and television commercials through recurring personalities rather than relying only on product shots.

Mayor McCheese is sometimes confused with Officer Big Mac, another McDonaldland character whose head was shaped like a Big Mac. The two were separate characters, and Mayor McCheese was specifically identified by his elected civic title.