Which McDonald's character was marketed as the mayor of McDonaldland?

Mayor McCheese was marketed as the mayor of McDonaldland. He was a humanlike character with a large cheeseburger for a head and appeared in McDonald's fantasy advertising universe.

McDonaldland was a fictional setting created for McDonald's commercials and promotions. Its characters gave the brand a continuing story world in which menu items and restaurant ideas could be represented through memorable personalities. Mayor McCheese served as the town's official figurehead within that world.

The character is sometimes confused with Officer Big Mac because both held official-sounding roles in McDonaldland. Their identities were distinct: Mayor McCheese was the mayor, while Officer Big Mac was associated with law enforcement. The character's name also directly combines his civic title with the cheeseburger product reference.