Which McDonald's character was known as the chain's striped-shirt thief in early McDonaldland advertising?

The story behind the answer

The Hamburglar was McDonald's striped-shirt thief in early McDonaldland advertising.

The character was introduced as a mischievous figure who tried to steal hamburgers. His black-and-white striped clothing, mask, and later cape made him visually distinct from other McDonaldland characters. The Hamburglar's role gave McDonald's advertising a simple recurring story: a character wanted the food, while Ronald McDonald and his friends protected or enjoyed it.

The character's design changed over the years. The earliest version looked more like a small, villainous adult, while later advertising presented the Hamburglar as a shorter, younger character. Those redesigns can make archival images look unrelated even though they represent the same branded character.

Source: Wikipedia · fact-checked Oct. 2026

Add question to a list

Choose a list to keep this question in: