Which McDonald’s character was a hamburger-headed spokesman introduced in 1971?

Officer Big Mac was the hamburger-headed spokesman introduced in McDonaldland in 1971.

The character was designed as a personification of the Big Mac sandwich. His head resembled the product, while his police-officer identity connected him to the broader playful world of McDonaldland. He appeared alongside other food-themed characters in advertising and promotional material.

Officer Big Mac is easy to confuse with Mayor McCheese, whose head also represented a McDonald’s menu item. Mayor McCheese had a cheeseburger head and served as the fictional community’s mayor, whereas Officer Big Mac had a Big Mac-shaped head and a police role.

The character illustrates how McDonald’s used menu items as visual brand assets. Rather than advertising only through photographs of food, the company gave individual products names, personalities, costumes, and roles within a recurring fictional setting.