Which McDonald's character represented the chain's mayor in McDonaldland?

Mayor McCheese represented the mayor of McDonaldland in McDonald's advertising.

The character had a human-like body and an oversized cheeseburger for a head, making him one of the most literal food-based figures in the McDonaldland cast. He appeared in commercials and promotional material alongside Ronald McDonald and other branded characters.

Mayor McCheese helped McDonald's turn menu items into a recognizable cast of personalities. His civic title gave the fictional setting an internal government and added a humorous community structure to the advertising world. Officer Big Mac served a different role as a police character, so the two are not interchangeable.

Mayor McCheese is also remembered because of a legal dispute involving the film and character creator H.R. Pufnstuf's creators. A U.S. court found similarities between McDonaldland characters and the H.R. Pufnstuf world, although the broader character line continued in McDonald's branding for years. The mayor's burger head remains his defining visual feature.