Which McDonald’s character is represented by a cheeseburger-shaped mayor?

Mayor McCheese is McDonald’s cheeseburger-shaped mayor character.

Mayor McCheese was one of the central figures in McDonaldland, the fictional setting used in McDonald’s advertising from the early 1970s. His head was designed as a cheeseburger, while his formal clothing and mayoral role made him a comic civic leader within the imaginary world.

The character’s design combined a familiar McDonald’s menu item with a recognizable public-office archetype. That approach allowed the company to turn products into personalities: Officer Big Mac represented the Big Mac, while other characters were linked to food, places, or playful roles.

Mayor McCheese is sometimes confused with Officer Big Mac because both are named after menu items and belong to the same fictional world. Their roles were different, however. Mayor McCheese was the town’s mayor, while Officer Big Mac was presented as a law-enforcement character. The distinction is visible in their titles and costumes.