Which McDonald’s character is a cheeseburger-headed mayor?

Mayor McCheese is the McDonald’s character depicted as a cheeseburger-headed mayor.

Mayor McCheese was part of McDonaldland, a fictional setting created for McDonald’s advertising. The character had a large cheeseburger for a head, a formal mayoral outfit, and a deliberately playful appearance aimed at children and families.

McDonaldland advertising expanded during the 1970s and featured several characters connected to McDonald’s menu items or restaurant imagery. Other well-known figures included the Hamburglar, Grimace, and Birdie the Early Bird. Each character helped turn the brand into a recognizable fantasy world.

People sometimes confuse Mayor McCheese with Officer Big Mac because both were civic-style characters. Mayor McCheese’s defining feature is his cheeseburger head and mayoral role. McDonaldland characters later appeared less prominently as McDonald’s advertising moved toward broader lifestyle and product campaigns.