Which McDonald's character, introduced in 1971, was known as the Hamburglar?

McDonald's introduced the Hamburglar character in 1971 as a mischievous figure associated with hamburgers.

The Hamburglar became one of the best-known characters in the McDonaldland advertising world. In his early appearance, he was depicted as a small, older-looking villain with a black-and-white striped outfit, cape, gloves, and a broad-brimmed hat. His recurring joke was trying to steal hamburgers, especially McDonald's signature products.

McDonald's later redesigned the character into a younger, more cartoon-like figure. That makeover changed his appearance substantially, which is why images from different decades can look like different characters.

The Hamburglar is sometimes incorrectly grouped with McDonald's food names such as McNuggets or Big Mac. He was not a product; he was an advertising mascot whose name was built around the word “hamburger.”