McCafé was the brand name created for McDonald's coffeehouse concept launched in Australia in 1993.
The first McCafé opened in Melbourne, Australia, in 1993. It added a café-style identity to a McDonald's restaurant and emphasized espresso drinks, presentation, and a more specialized coffee experience. The concept helped McDonald's compete in markets where café culture and barista-made beverages were important.
McCafé later expanded internationally and became a recognizable sub-brand within McDonald's. Although it used the parent company's name, its visual presentation and menu focus distinguished it from the traditional counter-service identity. This is an example of McDonald's using brand architecture to reach a new consumption occasion.
The name is sometimes written without the accent as “McCafe,” especially in plain text. The official stylized form is “McCafé.” The concept's origin is Australia, not the United States, despite McDonald's being an American company.