Which McDonald’s brand mascot was a hamburger-shaped police officer?

Officer Big Mac was the McDonald’s brand mascot depicted as a hamburger-shaped police officer.

Officer Big Mac belonged to McDonaldland, the fictional advertising setting used by McDonald’s from the 1970s onward. His design combined the appearance of a Big Mac hamburger with the uniform and role of a police officer, making the character visually distinct from the other residents.

The character is easy to confuse with Mayor McCheese, another hamburger-headed figure, or the Hamburglar, whose design centered on burger stealing. Officer Big Mac’s defining feature was his law-enforcement identity rather than a campaign slogan or menu promotion.

McDonaldland gave McDonald’s a connected cast of characters that could appear in television commercials, packaging, and children’s promotions. The approach helped turn individual menu products into parts of a broader brand world.