Ronald McDonald was first portrayed in McDonald's television advertising by Willard Scott in 1963.
Scott, then a Washington, D.C. television personality, played the early version of Ronald McDonald in local commercials. The character wore a costume inspired by McDonald's products, including a cup-like hat and a tray-like belt. These elements helped turn a restaurant advertisement into a memorable character performance.
McDonald's later refined Ronald's appearance, making him a central figure in national advertising and the broader McDonaldland universe. The character became especially important in family-oriented branding and public appearances.
Willard Scott's portrayal is distinct from later actors who played Ronald McDonald. The 1963 television appearance identifies the beginning of the character's widely cited advertising history, while later versions established the familiar look used for decades.