Which McDonald's advertising slogan was introduced in 1971 with the phrase about deserving a break?

“You Deserve a Break Today” was the McDonald's advertising slogan introduced in 1971.

The slogan presented a visit to McDonald's as a pleasant pause in a busy day. It appeared in advertising during an era when the company was expanding rapidly and building a consistent national identity through television commercials and memorable music.

The campaign became one of McDonald's most recognized advertising efforts and helped establish the company's habit of using short, singable phrases. Its wording focused on the customer’s need for a break rather than naming a particular menu item.

This slogan is often confused with “I'm Lovin' It,” which began in 2003 and served as a global campaign. “You Deserve a Break Today” belongs to McDonald's earlier advertising history and is particularly associated with the 1970s.