Which McDonald’s advertising slogan was introduced in 1971 and became famous for its promise of a break?

“You Deserve a Break Today” was the McDonald’s advertising slogan introduced in 1971.

The line presented a McDonald’s visit as a small reward or pause in a busy day. It helped broaden the brand beyond a purely functional fast-food message by connecting the restaurant with relaxation, convenience, and personal enjoyment.

The slogan became especially memorable through a musical advertising jingle. It remained an important part of McDonald’s brand history even after later campaigns introduced different wording and musical styles.

It is sometimes confused with “Have You Had Your Break Today?” That later line also used the idea of taking a break, but “You Deserve a Break Today” is the famous 1971 slogan.