Which McDonald’s advertising slogan began in 1971 with the words “You Deserve”?

“You Deserve a Break Today” was the McDonald’s advertising slogan introduced in 1971.

The slogan positioned a McDonald’s visit as a small reward or pause in a busy day. It became one of the company’s best-known advertising lines and helped connect the restaurant brand with convenience, relaxation, and an upbeat emotional message.

The campaign belongs to an earlier era of McDonald’s advertising, before the company adopted later lines such as “I’m Lovin’ It.” Slogans often changed by country and period, so lists of McDonald’s taglines can include regional variations.

This slogan is sometimes mixed up with “We Love to See You Smile,” used in the 1990s, or “Nobody Can Do It Like McDonald’s,” another earlier campaign line. The wording “You Deserve a Break Today” identifies the 1971 slogan.