Which McDonald's advertising phrase told motorists to watch for the chain's roadside sign?

“Look for the Golden Arches” was McDonald's advertising phrase telling motorists to watch for its roadside sign.

The phrase appeared in McDonald's branding during the 1960s, when the company was expanding rapidly along American roads. Large yellow arches had originally been architectural features on restaurant buildings, but their visibility from the highway made them valuable location markers as well as design elements.

The wording helped connect a physical sign with an emerging national brand. Drivers did not need to know a restaurant's exact address: they could look for the distinctive arches. This was especially useful during the era of automobile travel and roadside franchising.

The phrase should not be confused with McDonald's later product and corporate slogans, including “You Deserve a Break Today” and “I'm lovin' it.” “Look for the Golden Arches” focused specifically on finding the restaurant and reinforcing the visual identity.