Which McDonald’s advertising character was known as the chain’s cheese-loving mayor?

Mayor McCheese was McDonald’s advertising character known as the chain’s cheese-loving mayor.

The character had a human-like body, a large cheeseburger for a head, and a formal mayoral outfit. He appeared in the fictional McDonaldland setting alongside Ronald McDonald and other characters used to make McDonald’s advertising appealing to children.

Mayor McCheese was prominent in McDonald’s advertising during the 1970s. His design turned the restaurant’s signature food into a literal character, reinforcing the connection between the brand’s fantasy world and its menu.

Mayor McCheese is sometimes confused with the Hamburglar or Captain Crook because all three belonged to the same McDonaldland cast. The characters had different identities and story roles: Mayor McCheese represented civic authority, while the Hamburglar and Captain Crook were comic food thieves.