Which McDonald’s advertising character was a cheeseburger-headed mayor of McDonaldland?

Mayor McCheese was McDonaldland’s advertising character with a cheeseburger for a head.

McDonald’s introduced the character-based McDonaldland campaign in the early 1970s. Mayor McCheese appeared as the town’s elected leader, wearing a mayoral sash and formal clothing while interacting with other branded characters.

His design belonged to a larger fictional setting that turned menu items and restaurant imagery into personalities. Other characters included Grimace, Captain Crook, and Officer Big Mac, each with a distinctive visual identity.

Mayor McCheese is sometimes mistaken for the name of a menu product because of the character’s cheeseburger head. He was instead a mascot used in advertising, packaging, and promotional appearances.