Ronald McDonald first appeared in 1963 as McDonald’s clown advertising character.
The character was created for television advertising aimed at children. Willard Scott, then a Washington, D.C., television personality, played an early version of Ronald McDonald. The character’s costume included McDonald’s-themed visual details, helping connect the clown directly with the restaurant brand.
Ronald’s appearance changed as the character developed. The later version became a red-haired clown in a yellow jumpsuit, striped shirt, red shoes, and distinctive makeup. He was subsequently used in national advertising, live appearances, and McDonaldland promotions.
Ronald McDonald should not be confused with the earlier Speedee mascot, who represented quick service, or with the fictional McDonaldland characters introduced alongside Ronald. His importance to branding came from making the company’s advertising recognizable to children across television and public appearances.