Which McDonaldland character was portrayed as the town’s hamburger-headed mayor?

Mayor McCheese was the McDonaldland character portrayed as a town mayor with a hamburger for a head.

The character appeared in McDonald’s advertising during the early 1970s, when the company developed McDonaldland as a fantasy setting for its marketing. Mayor McCheese wore formal mayoral clothing and a sash, making the civic parody immediately recognizable to viewers.

His design combined a familiar public-office role with McDonald’s most iconic menu item. That visual joke helped distinguish him from other McDonaldland figures, whose designs included food, animals, and fantasy creatures.

Mayor McCheese is sometimes confused with the Big Mac character. The Big Mac character was a police officer, while Mayor McCheese was the hamburger-headed political leader of McDonaldland.