Which McDonaldland character was introduced as an early-bird mascot for breakfast?

Birdie the Early Bird was McDonald's McDonaldland character associated with breakfast.

The character was introduced in 1980 as McDonald's expanded the role of breakfast in its restaurant business. Birdie's name directly linked her to early mornings and helped make breakfast advertising more distinctive for children and families.

Birdie joined an established group of McDonaldland figures, including Ronald McDonald, Grimace, the Hamburglar, and Mayor McCheese. Each character gave the brand a different personality and helped connect menu items or restaurant visits with a playful fictional setting.

Birdie is sometimes confused with generic bird characters from other fast-food advertising. Her identifying feature is her explicit “Early Bird” name and her connection with McDonald's breakfast promotion.