Which McDonaldland character was elected mayor in McDonald’s advertising?

Mayor McCheese was the McDonaldland character portrayed as the mayor in McDonald’s advertising.

He had a large cheeseburger for a head, complete with sesame-seed bun, cheese, lettuce, and other familiar burger details. The character appeared as the civic leader of McDonaldland, giving the fictional setting a playful government figure.

Mayor McCheese belonged to the broad cast of characters developed for McDonald’s children’s marketing. His design was intentionally more directly tied to the food than characters such as Grimace or Birdie.

He is sometimes mixed up with Officer Big Mac, another McDonaldland figure whose name references a McDonald’s menu item. Mayor McCheese’s defining role, however, was political rather than law-enforcement themed.