Captain Crook was the McDonaldland pirate who wanted to steal Filet-O-Fish sandwiches.
Captain Crook appeared in McDonald’s advertising as a nautical villain with a pirate costume, facial hair, and an exaggerated accent. His stories centered on the Filet-O-Fish sandwich, creating a character-based way to promote that menu item.
He belonged to the same advertising universe as Ronald McDonald, Mayor McCheese, the Hamburglar, and Grimace. Each figure had a distinct personality and visual connection to the restaurant’s products or themes.
Captain Crook is sometimes mixed up with the Hamburglar because both were portrayed as mischievous antagonists. Their targets differed: Captain Crook was associated with Filet-O-Fish, while the Hamburglar was associated with hamburgers.