Which McDonaldland character holds the title of mayor in McDonald's character branding?

Mayor McCheese holds the title of mayor in McDonald’s McDonaldland character branding.

Mayor McCheese was designed as a personified cheeseburger, with a large cheeseburger head and formal mayoral clothing. He appeared alongside Ronald McDonald and other McDonaldland characters in television commercials and promotional artwork, especially during the campaign’s major period in the 1970s.

The character’s title was part of the fictional setting rather than a real corporate office. McDonaldland used playful roles to make the advertising world easy for children to understand: the Hamburglar was a food-stealing trickster, while characters such as Grimace and Birdie had their own recognizable identities.

Mayor McCheese is sometimes confused with the Hamburglar because both were prominent early characters. Their roles were different, however, and Mayor McCheese was specifically the elected-looking civic figure of the imaginary McDonaldland community.