Which McDonaldland character held the title of mayor in McDonald’s advertising?

Mayor McCheese held the title of mayor in McDonald’s McDonaldland advertising.

The character had a human-like body and a large cheeseburger for a head, complete with familiar burger ingredients. His official title made him the fictional civic leader of McDonaldland, linking McDonald’s food imagery with a playful children’s fantasy setting.

Mayor McCheese appeared in commercials and promotional materials alongside Ronald McDonald, the Hamburglar, Grimace, and other characters. He was one of several figures created to make the brand’s advertising world feel like a complete community rather than a collection of unrelated mascots.

Mayor McCheese is sometimes mistaken for the company mascot itself. Ronald McDonald was the principal mascot, while Mayor McCheese was a supporting McDonaldland character. The character also became notable in popular-culture discussions because of legal disputes involving a similar burger-headed character.