Which Mariah Carey song did Billboard compare to Taylor Swift's seasonal “august” streaming resurgence?

Billboard compared Taylor Swift’s seasonal “august” streaming resurgence to Mariah Carey’s “All I Want for Christmas Is You.”

The comparison highlights how a song can become strongly associated with a recurring season even without being a traditional holiday standard. “august” gains renewed attention and streams during August, much as Carey’s Christmas hit returns to prominence every December.

Swift’s song was released on Folklore in July 2020 and initially entered the US Billboard Hot 100 at number 23. Its later seasonal pattern became especially visible in 2021 and 2022, when listeners repeatedly rediscovered it during the month named in its title.

The comparison does not mean the songs share the same subject or genre. Carey’s recording is a Christmas song, while “august” is a dream-pop, guitar-pop, and soft-rock ballad about a brief fictional summer romance. The shared feature is their recurring, calendar-based streaming behavior.