Which luxury group owns the Gucci brand?

Which luxury group owns the Gucci brand? Kering owns Gucci. Gucci is an Italian fashion house, but its corporate parent is the French luxury group Kering.

The relationship emerged from a major luxury-industry battle in the late 1990s. LVMH had built a substantial stake in Gucci, prompting Gucci executives Tom Ford and Domenico De Sole to seek backing from François Pinault’s investment group, then called Pinault-Printemps-Redoute, or PPR. PPR became Gucci’s controlling owner, and Gucci became part of the group now known as Kering in 1999.

A common mix-up is LVMH, because it once held a significant stake in Gucci and owns other major fashion houses, including Louis Vuitton and Dior. Hermès and Richemont are also separate luxury companies, not Gucci’s parent. Kering’s portfolio has included brands such as Saint Laurent, Balenciaga, Bottega Veneta and Alexander McQueen.