Which Lorne Michaels company produced 30 Rock?

Lorne Michaels’s company Broadway Video produced 30 Rock. The production company helped connect the sitcom to the creative and institutional world of Saturday Night Live.

Michaels founded Broadway Video in 1979 after his first major run on Saturday Night Live. The company became a major television and film producer, with SNL among its best-known productions. Because Tina Fey had been SNL’s head writer and performer, Broadway Video was a natural production partner for a sitcom based on the pressures of making a fictional live sketch show.

30 Rock was produced by Broadway Video and Tina Fey’s Little Stranger, Inc., in association with NBCUniversal. That broader credit explains why Broadway Video is the best answer to a question asking specifically for Michaels’s company, even though it was not the only company involved in production.

Castle Rock Entertainment, Shondaland and Bad Robot are unrelated alternatives. Castle Rock is associated with projects such as Seinfeld, while Shondaland and Bad Robot are production companies founded by Shonda Rhimes and J. J. Abrams, respectively. Broadway Video’s involvement also reflects the show’s close relationship to NBC and SNL.