The Levi Strauss & Co. 701 is popularly known as the women’s counterpart to the 501 button-fly jean.
Levi Strauss & Co. introduced the 701 as a women’s version of its classic five-pocket denim style. It retained the brand’s association with durable riveted jeans while using a cut designed for women rather than simply adapting men’s sizing.
The model is especially associated with the company’s women’s denim history and later vintage-jeans interest. Its significance is separate from Lady Levi’s, the women’s jeans line introduced in the 1930s, which is often cited as Levi Strauss & Co.’s first women-specific jeans.
The numbers can cause confusion because Levi Strauss & Co. has used many model codes for different fits and eras. The 501 is the iconic general model, while 701 is the historically associated women’s version.