Which Levi Strauss & Co. logo shows two horses pulling apart a pair of jeans?

The Levi Strauss & Co. logo showing two horses pulling apart a pair of jeans is the Two Horse trademark.

The image was created to communicate the strength and durability of Levi Strauss’s riveted trousers. It depicts two horses pulling in opposite directions while the garment remains intact, turning a product claim into a memorable visual mark.

Levi Strauss & Co. introduced the trademark in the late nineteenth century. At a time when many customers encountered products through printed labels rather than modern advertising, a picture helped communicate quality across language and literacy barriers.

The Two Horse mark is different from Levi’s Red Tab, which is a small fabric label attached to the side seam of many jeans. It is also different from the batwing wordmark used in later corporate branding.