Which Kardashian–Jenner sister founded the lifestyle website Poosh?

Kourtney Kardashian founded the lifestyle website Poosh.

Poosh launched in 2019 as a digital lifestyle platform covering subjects such as wellness, beauty, home, and relationships. The company’s name comes from Penelope Disick, Kourtney Kardashian’s daughter, whose nickname is Poosh.

Kourtney had already become known through Keeping Up with the Kardashians and its spin-offs before establishing the site. Her business interests later expanded into Lemme, a wellness supplement brand launched in 2022 with Simon Huck.

Poosh is often mixed up with the Kardashian–Jenner family’s other businesses. Kim Kardashian co-founded SKIMS, Khloé Kardashian co-founded Good American, and Kylie Jenner founded Kylie Cosmetics. These companies occupy different areas of fashion, apparel, denim, and beauty, while Poosh is primarily presented as a lifestyle brand.