Kourtney Kardashian launched Poosh in 2019.
Poosh is a lifestyle website and brand founded by Kourtney Kardashian. It covers subjects including wellness, beauty, fashion, food and home design, reflecting the kind of practical lifestyle content Kardashian wanted to share with readers.
The company’s name comes from Kourtney’s daughter, Penelope Disick, whose nickname is Poosh. The site was introduced as a digital platform rather than as a traditional television spin-off or clothing boutique.
Poosh is sometimes confused with Kardashian-related beauty and fashion businesses such as SKIMS, founded by Kim Kardashian, and Good American, co-founded by Khloé Kardashian. Those brands have different founders and product focuses.