Which Kardashian-Jenner family member founded Kylie Cosmetics?

Kylie Jenner founded Kylie Cosmetics.

The beauty company began in 2015 with Kylie Lip Kits, a small initial range built around matching liquid lipstick and lip liner products. The kits quickly sold out, helping establish Jenner as a major force in the direct-to-consumer beauty market.

Kylie Cosmetics later expanded beyond lip products into eyeshadow, blush, skincare-related offerings, and other makeup categories. Coty acquired a controlling stake in the company in 2019, while Jenner continued to be involved with the brand.

The company is sometimes confused with SKIMS or SKKN by Kim, both businesses associated with Kim Kardashian. Kylie Cosmetics is specifically Kylie Jenner’s makeup brand, while Kylie also launched the separate skincare company Kylie Skin.