Which Kardashian family member launched the cosmetics company KKW Beauty in 2017?
Answer
Kim Kardashian
Kim Kardashian launched the cosmetics company KKW Beauty in 2017.
KKW Beauty debuted in June 2017 with a contouring and highlighting kit. The initials “KKW” represented Kim Kardashian West, the name Kardashian used publicly during her marriage to Kanye West.
The company followed Kylie Jenner’s successful Kylie Cosmetics and became another major beauty venture connected to the family. KKW Beauty later changed branding as Kardashian’s business interests evolved, and the company was eventually discontinued in its original form.
KKW Beauty is easy to confuse with Kylie Cosmetics because both brands launched makeup products and relied heavily on social-media promotion. They were separate companies founded by different sisters: Kim founded KKW Beauty, while Kylie founded Kylie Cosmetics.