Which Kardashian family member created the lifestyle brand Poosh?

Kourtney Kardashian created the lifestyle brand Poosh.

Poosh launched in 2019 as a digital lifestyle platform founded by Kourtney Kardashian. The brand covers subjects including wellness, beauty, home, food and lifestyle. Its name comes from Kourtney’s eldest daughter, Penelope Disick, whose nickname is Poosh.

The company represents Kourtney’s business interests outside the family’s reality television work. It is separate from Dash, the clothing boutiques Kourtney operated with Kim and Khloé, and from SKIMS, Kim Kardashian’s shapewear company.

Poosh also reflects a wider trend among celebrity-founded media brands: the founder’s personal identity supplies the platform’s editorial voice, while contributors and experts provide additional content. Kourtney has used the brand to discuss products, routines and wellness topics. The family connection explains why Poosh is often mentioned alongside the Kardashian sisters’ other businesses, but Kourtney is its founder.