Bvlgari is the Italian luxury jewellery brand famous for its B.zero1 ring.
Introduced in 1999, B.zero1 was inspired by Rome’s Colosseum and reinterpreted Bvlgari’s distinctive Tubogas spiral construction. Its cylindrical form, often made in stacked bands of gold, gives the ring a sculptural appearance unlike a traditional gemstone-set engagement ring. The name combines Bvlgari’s initial with “zero one,” suggesting a new beginning at the turn of the millennium.
The design also carries familiar Bvlgari signatures: the double “BVLGARI” engraving and a bold, architectural approach rooted in the brand’s Roman identity. Later versions used white, yellow and rose gold, as well as ceramic, marble and diamond details. A common mix-up is to confuse B.zero1 with Bvlgari’s Serpenti collection, whose snake motif is a separate house icon. Readers may also ask whether “Bulgari” and “Bvlgari” are different brands: they are variant spellings, with the company officially styling its name as BVLGARI.