The Italian luxury fashion house founded by Gianni Versace in 1978 was Versace.
Gianni Versace established the company in Milan, where its first collection was presented at La Permanente in March 1978. The label initially operated as “Gianni Versace Donna,” and its first boutique opened that year on Via della Spiga, one of Milan’s key fashion streets.
Versace’s identity became known for bold color, body-conscious silhouettes, elaborate prints, and references to classical Greek art. Its Medusa-head logo reflects that aesthetic and was inspired by Greek mythology. The house also expanded beyond clothing into accessories, jewelry, home furnishings, and fragrances.
The founding year can be confused with Gianni Versace’s earlier freelance design work. Before creating his own label, he designed collections for Italian companies including Callaghan, Genny, and Complice. After Gianni’s death in 1997, his siblings Santo and Donatella helped lead the family business.