The Italian luxury fashion house known for its GG logo and bamboo-handled bags is Gucci.
Guccio Gucci founded the House of Gucci in Florence in 1921, initially selling luggage, saddles, and leather goods influenced by the world of equestrian travel. The company’s identity later expanded far beyond those beginnings, but its Italian craftsmanship and distinctive hardware remained central to the brand.
Gucci introduced its Bamboo bag in 1947. Postwar shortages made traditional leather and other materials difficult to obtain, so artisans experimented with lightweight bamboo for the handles. The material could be heated, bent, and shaped into a distinctive curved form, turning a practical response to scarcity into one of the house’s best-known design signatures.
The interlocking GG monogram is associated with Guccio Gucci’s initials and became a recognizable Gucci motif on bags, belts, luggage, and other accessories. The GG logo and bamboo handle are sometimes confused with other Italian houses’ signature patterns or hardware, but their combination points specifically to Gucci. Other famous Gucci designs include the horse-bit loafer, introduced in 1952, and the Jackie bag, launched in 1961.