Fendi is the Italian luxury brand known for its Peekaboo bag.
Silvia Venturini Fendi created the Peekaboo in 2009. Its name refers to the children’s game because the bag’s construction allows a glimpse of its interior when the front flap is opened or folded down. That reveal is central to the design: the outside can look restrained while the lining, compartments or decorative details provide a surprise.
The Peekaboo uses a structured, ladylike silhouette with a top handle, a distinctive central partition and twist-lock hardware. It can also be carried with a detachable shoulder strap. The design became one of Fendi’s major modern handbag successes, following the company’s earlier Baguette, which debuted in 1997.
The Peekaboo is sometimes confused with the Baguette because both are strongly identified with Fendi and have appeared in many versions. They are different designs: the Baguette is a compact, short-strap shoulder bag, while the Peekaboo is a structured handbag built around the playful reveal of its interior. Later Peekaboo editions have explored leather, fur, exotic materials and highly embellished linings.