The Italian fashion house founded by Guccio Gucci in 1921 was Gucci.
Guccio Gucci established the business in Florence, Italy, in 1921. His early experience working at London’s Savoy Hotel and later for a luxury luggage maker exposed him to affluent travelers and the demands of high-quality travel goods. He used that knowledge to open a shop selling imported leather luggage and then developed a workshop staffed by Florentine artisans.
The company gradually expanded from luggage into handbags, shoes, belts, gloves, and other leather accessories. Material shortages during the 1930s encouraged Gucci’s craftsmen to experiment with alternatives such as bamboo, raffia, wicker, wood, linen, and jute. The famous Bamboo bag emerged in 1947, while the Gucci loafer became an important signature product in 1952.
Guccio’s sons, especially Aldo Gucci, helped turn the Florentine shop into an international luxury brand. Gucci later became part of the French luxury group Kering in 1999. A common mix-up is treating Gucci as a designer’s personal surname only; in quiz terms, Gucci is the fashion house’s canonical name, while Guccio Gucci was its founder.