Stuttgart’s coat of arms supplies the horse on the Porsche crest.
The Porsche crest combines several regional and corporate references. At its center is a black horse, taken from the coat of arms of Stuttgart, the city where Porsche is headquartered and where its sports-car production has long been based.
The surrounding shield uses elements associated with Württemberg and its former capital, including red-and-black colors and stylized antlers. The word “Porsche” appears above the central design, while “Stuttgart” identifies the city connection.
The crest first appeared on Porsche cars in 1952. It is sometimes described simply as a racing horse emblem, but the horse is more specifically a civic symbol borrowed from Stuttgart’s heraldry. Ferrari’s prancing horse is a separate emblem with a different origin, so the two badges should not be treated as versions of the same design.