Which ice-cream franchise introduced its famous 31 Flavors slogan in 1953?

Baskin-Robbins introduced its famous “31 Flavors” slogan in 1953.

The number represented the idea that customers could enjoy a different ice-cream flavor on every day of the month. The chain was created in 1945 when ice-cream businesses founded by Burt Baskin and Irv Robbins merged. Both men were related by marriage and became central figures in the company’s expansion.

The slogan is often misunderstood as meaning that Baskin-Robbins has always sold exactly 31 flavors. In practice, its shops have offered many more flavors over time, with the displayed selection varying by location and period. The number was primarily a marketing promise about variety.

Baskin-Robbins became one of the best-known ice-cream franchises in the United States and expanded internationally. Its branding, flavor displays, and pink-and-blue color scheme helped make the chain recognizable well beyond its original California market.