Which George Michael music video did Fincher direct in 1990?

The George Michael music video Fincher directed in 1990 was Freedom! ’90. The video is famous for its unusual decision to keep Michael off-camera while placing five leading fashion models at the center of the imagery.

Michael had grown tired of the public image associated with his earlier career and refused to appear in the video. Fincher instead filmed Naomi Campbell, Linda Evangelista, Tatjana Patitz, Christy Turlington and Cindy Crawford, whose presence connected the project to Peter Lindbergh’s influential 1990 British Vogue cover.

The video turns Michael’s previous symbols of fame—including a leather jacket, guitar and Wurlitzer jukebox—into objects that burn or explode. That imagery reflects the song’s themes of rejecting an old identity and reclaiming personal freedom. The clip received heavy MTV rotation and became a defining example of the era’s fashion-driven music-video culture.

The title includes “’90” to distinguish it from Wham!’s earlier song “Freedom,” released in 1984. “Father Figure,” “Careless Whisper” and “Faith” are other George Michael hits, but none is the Fincher-directed 1990 video described here.